Effective Marketing Requires Repetion. Effective Marketing Requires Repetition…
A statistic I came across recently stated that we’re exposed to 3,700 distinct messages a day. How do you break through that clutter with your message? By repeating it. We may think it rude to continuely bombard our prospects and customers with our message but, honestly, chances are they won’t see it until it works it’s way into their subconscious as being somehow familiar. Then perhaps they’ll pay closer attention – if for no other reason than to figure out why.
In marketing the rule of thumb is that a prospect generally needs to be exposed to a message 8-11 time before taking action.
If you’re publishing an ezine, consider increasing it’s frequency or add direct mail postcards to your marketing mix. Promote yourself via a corporate blog or host webinars or teleseminars to spread the word.
Take a clue from Madonna when she sings “Express Yourself. Don’t Repress Yourself.” Change this to “Repeat Yourself. Don’t Delete Yourself (from your customer’s awareness).”
