Monthly Archives: January 2007

What Media Delivers the Best Results? Word of Mouth of Course…

Posted on January 24, 2007 by Tom Gray

According to an article posted by eMarketer.com, “…when it comes to the question of which medium influences consumers most, the big advertising media all took a back seat to humble word-of-mouth (WOM), which may be far less manageable than conventional … Continue reading →

Posted in Customer Retention, Viral Marketing | Leave a comment

Why Test Email Subject Lines? To Increase Your Open Rates

Posted on January 21, 2007 by Tom Gray

MailDog Papers reports the following statistic: Permission marketers experiencing above-average open rates of 45% are three times more likely to test subject lines. So why test? To obtain superior results.  

Posted in Email Marketing, Testing | Leave a comment

Think Email for the Best Return on Your Marketing Dollar Invested

Posted on January 19, 2007 by Tom Gray

The October 2006 Power of Direct report from the Direct Marketing Association (via EmailLabs) once again established the supremacy of permission-based email. Projected ROI per channel, 2006: Email ROI per $1US spent: $51.45 Print catalogs: $7.20 Non-email Internet marketing: $21.08 Total … Continue reading →

Posted in Conversion, Direct Mail, Email Marketing, Marketing, Testing | Leave a comment