MailDog Papers reports the following statistic:
Permission marketers experiencing above-average open rates of 45% are three times more likely to test subject lines.
So why test? To obtain superior results.
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Index of Articles
- Blogging (38)
- Blog Directories (4)
- Blogging Tools (9)
- Wordpress (1)
- Browsers (2)
- Building Traffic (27)
- Business Development (1)
- Calls To Action (33)
- Consumer Confidence (10)
- Conversion (23)
- Customer Acquisition (3)
- Customer Retention (13)
- Customer Service (8)
- Developing Content (20)
- Direct Mail (3)
- Ecommerce (10)
- Effective Online Copy (5)
- Effective Web Design (19)
- Email Marketing (37)
- Email List Building (4)
- Email Metrics (6)
- Ezines (12)
- Humor (?) (23)
- Oops (11)
- Internet (25)
- Marketing (90)
- Navigation (2)
- News (1)
- Podcasting (9)
- Podcasts (5)
- PR (3)
- Sales (7)
- Search Engine Marketing (18)
- Local Search (3)
- Paid Search (4)
- Search Engine Optimization (27)
- Google (12)
- Social Media (60)
- LinkedIn (1)
- Social Networks (9)
- Twitter (45)
- Spam and Phish (3)
- Technology & Gadgets (12)
- Testing (6)
- Tutorials (7)
- Uncategorized (70)
- Viral Marketing (10)
- Web Metrics (4)
- Web Usability (16)
- Web2.0 (7)
- Blogging (38)
What I'm Tweeting
- Shopping with our member discount at REI. (@ REI w/ 8 others) [pic]: http://4sq.com/eLmGOI 2011-04-10
- Kyle is taking good care of amy with her bike repairs (@ Salvagetti Bicycle Workshop) [pic]: http://4sq.com/f7ZLlj 2011-04-10
- Enjoyed volunteering at the 9healthfair. (@ Holy Cross Lutheran Church) http://4sq.com/ejuVTv 2011-04-09
- More updates...
