Here’s a snippet of info gleaned from OMMA Magazine … Only 35% of the U.S. population as a whole feel somewhat to very comfortable using credit cards on the internet.
What do you do if you’re selling goods on the internet? Give them alternatives like an 800 order number they can call or an order form they can download and mail or fax back. It’s even more important to provide purchasing alternatives if you’re serving an older population. For example 65-and-older men’s confidence in purchasing with credit cards is only around 14% … And you wonder why your Grecian® Formula sales have stagnated online?
