Two tidbits gleaned from different sources. I don’t have either at hand right now but, trust me, I’m in the ballpark on these numbers…
Shopping Cart Abandonment Rates are in the 70-75% range. That means that of 100 customers who begin the purchase process on a web site, only 25-30% finish it.
57% of Website owners report that they receive the highest return on site investment from improvements to their shopping carts and checkout process. Hmmm. What a coincidence, eh?
