Use Image Alt Tags When Sending Emails

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My previous post showed an example of what an email message looks like when viewed with images disabled. Here’s an ezine that I work on showing a before and after. In the first picture you’ll note that the image is disabled but the viewer knows what it is because the image alt tag is being used.

An example of an Image Alt Tag

The code for this tag (in red) looks like this:

An example of an Image Alt Tag

Image Alt Tags are also a great way to load some page, and image, specific key words into your web site code. Your visitors may not seem them but search engines will. Just remember, make them relevant.

Finally, here’s the image above once image display has been enabled. It’s a pretty picture but we didn’t lose the meaning when we lost the graphic.

An example of an Image Alt Tag

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This entry was posted in Browsers, Conversion, Effective Web Design, Email Marketing, Ezines, Web Usability. Bookmark the permalink.
  • fascinating. Must say, never thought about this before, but it's firmly embedded in my mind now!
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