Monthly Archives: April 2007

The Internet is a “…Want it Now” Medium

Posted on April 23, 2007 by Tom Gray

Gimmee, mine, wantit; the favorite words of my 2 and 3 year old children (back when I had 2 & 3 year old children). Well guess what, the web is populated with the emotional equivalent of 3 year olds. We … Continue reading →

Posted in Calls To Action, Consumer Confidence, Effective Online Copy, Effective Web Design, Email Marketing, Web Usability | View Comments

Apple Polishes a Brilliant Ad Campaign

Posted on April 13, 2007 by Tom Gray

I love these guys, don’t you? You can watch Mac and PC and their gentle sparring on TV and the Web. Apple’s Get a Mac campaign ads are funny and biting at the same time. PC’s so clueless and Mac … Continue reading →

Posted in Humor (?), Marketing, Technology & Gadgets | View Comments

Where to Concentrate Limited Search Engine Optimization & Marketing Resources?

Posted on April 13, 2007 by Tom Gray

DUH! Google of course. Google’s search market share continues to soar. InformationWeek cites the following statistics… “Some 64% of U.S. searches went through Google in March, according to data released on Wednesday by Internet metrics firm Hitwise, up from 58% … Continue reading →

Posted in Internet, Marketing, Paid Search, Search Engine Marketing, Search Engine Optimization | View Comments

Who is Your Search Engine Competition? Use ‘intitle’ to Find Out

Posted on April 9, 2007 by Tom Gray

This article was inspired by Jill Whalen of High Rankings(r) Advisor. So you make the best banana cream pie in the world and you want everyone to know about it and order it from your web site. You figure a … Continue reading →

Posted in Google, Search Engine Marketing, Search Engine Optimization | View Comments