Apple Polishes a Brilliant Ad Campaign

I love these guys, don’t you?

You can watch Mac and PC and their gentle sparring on TV and the Web. Apple’s Get a Mac campaign ads are funny and biting at the same time. PC’s so clueless and Mac is so cool. PC is the nerd and Mac is the cool guy that all nerd’s aspire to be (unless you’re Bill Gates himself who’s so rich that cool is irrelevant!).

The beauty of these ads is that they play up the strengths of the Mac while displaying the flaws in the PC but in a humorous, not a mocking manner. They don’t rile up us PC owners; getting us all righteous – and defensive - with indignation. Instead we just shake our heads and laugh along, somewhat abashedly and deep in our heart-of-hearts we kinda wish that we had a cool Mac instead of this screen freezing, blue screening, error spewing, pile of plastic and silicon (sorry, lost what little cool I had for a sec!).

Anyway, kudos to Apple for a great campaign, and thanks for being nice to PC – he needs friends like Mac who accept him for who he is, flaws and all!