DUH! Google of course.
Google’s search market share continues to soar. InformationWeek cites the following statistics…
“Some 64% of U.S. searches went through Google in March, according to data released on Wednesday by Internet metrics firm Hitwise, up from 58% in March 2006.
Yahoo, Microsoft, and Ask.com saw 22%, 9%, and 3% of U.S. searches and each of the three posted a decline in search traffic from a year ago. The remaining 5% of searches went through 48 separate smaller search engines…”
What’s it mean for internet search marketers? Well, in real estate the mantra has always been: location, location, location! Turned around for the web, the mantra may well be: search, search, search! Accordingly, if you’ve got limited resources to attract internet traffic, you might think twice about Yahoo’s (new?) paid inclusion program and up your allocation to your Google AdWords campaign.
