Monthly Archives: May 2007

Content on Your Website is King – Even the Spiders Say So…

Posted on May 25, 2007 by Tom Gray

Even spiders know that a great looking web site without content is like a spider web without flies. *from Laugh Parade by Bunny Hoest and John Reiner

Posted in Developing Content, Humor (?) | View Comments

Remember the Rule of 7s to Increase Sales and Customer Retention

Posted on May 24, 2007 by Tom Gray

Sat in on a late night infomercial, er…, webinar from the folks at Infusion CRM. The one nugget I took away from the hour was the Rule of 7s. Most of this stuff is old hat but for many of … Continue reading →

Posted in Customer Retention, Marketing | View Comments

And the Winner of the Award for Irony in Web Design Awards Goes to…

Posted on May 24, 2007 by Tom Gray

Smashing Magazine for naming North x East #26 on their list of Elegant and Visually Appealing Web Designs. It’s actually a pretty good list so appreciate the irony and the great web designs!

Posted in Blogging, Effective Web Design, Humor (?), Oops | View Comments

What Tactics Do Online Marketers Use to Market?

Posted on May 23, 2007 by Tom Gray

Online marketers use email marketing more than any other tactic with close to 73% favoring this medium. It’s no surprise that email newsletters (ezines) are the second most popular tactic at 61%. (What’s your most effective online marketing tactic? Vote … Continue reading →

Posted in Building Traffic, Email Marketing, Ezines, Marketing, Search Engine Optimization, Viral Marketing | View Comments

Now Playing at Google Search Results – You

Posted on May 23, 2007 by Tom Gray

Or you could be if you have your video posted at YouTube.com or affiliated sites and somebody does a search on you or what you offer – product & service-wise. According to an article in the May 17, 2007 edition … Continue reading →

Posted in Google, Viral Marketing | View Comments

Frequent Travelers Might Hafta Yapta

Posted on May 22, 2007 by Tom Gray

Here’s a new service that is sure to appeal to budget and/or frequent travelers. If you’re planning a trip or multiple trips and want to get the best price go to http://www.yapta.com. Enter the trips you want to track and … Continue reading →

Posted in Viral Marketing | View Comments

Close the Loop, Link Your Offline Marketing Efforts with Online Fulfillment

Posted on May 22, 2007 by Tom Gray

Summer time and I love to barbecue but I gotta tell you, it doesn’t necessarily come natural to me. I’m always freaked that I’ll over or under cook whatever it is that I’ve got on the grill and I’m always … Continue reading →

Posted in Calls To Action, Marketing | View Comments

Don’t Overlook the Obvious When Designing Your Websites (Or Boneheaded Design Mistake #424)

Posted on May 21, 2007 by Tom Gray

Just a quick rant to be filed under the heading, “Stupid Web Tricks”… So I find a WordPress theme that I kind of like but it doesn’t implement correctly and I click over to the designer’s site to see if … Continue reading →

Posted in Oops, Web Usability | View Comments

50% x :30 Can Spell Missed Opportunity on Your Home Page

Posted on May 21, 2007 by Tom Gray

Quoted in an article on “How to Make Your Web Site Sing” in the New York Times, Jakob Nielsen described the fickle nature of web visitors. According to studies conducted … … by Mr. Nielsen’s company, the Nielsen Norman Group, … Continue reading →

Posted in Effective Web Design, Web Usability | View Comments

Integrate Your Blog Into Your Website for the Most Search Engine Juice

Posted on May 21, 2007 by Tom Gray

Search engines love content yet some of the best content that you, as a blogger, are generating may not be benefiting your primary website. I’m talking to all of you bloggers who have hosted (ex. yourblog.wordpress.com; yourblog.blogspot.com) as opposed to … Continue reading →

Posted in Blogging, Building Traffic, Developing Content, Search Engine Optimization | View Comments