Monthly Archives: May 2007

Keep Key Information No More than 3 Clicks Away

Posted on May 16, 2007 by Tom Gray

I partnered in an IT Consultancy for years with a guy who introduced me to the 3 Click rule for effective navigation. Basically the rule says that whether on your desktop or your website, important information should never be more … Continue reading →

Posted in Internet, Navigation, Web Usability | Leave a comment

Increase Your Email Newsletter Subscriptions – 10 Tips

Posted on May 16, 2007 by Tom Gray

I belong to a Yahoo Group that is focused on its member’s use of blogs as a business marketing and communications tool. A member asked the group for advice regarding the lack of success in getting sign-ups for her ezine … Continue reading →

Posted in Building Traffic, Email List Building, Email Marketing, Ezines | Leave a comment

Wondering Where You Should Spend Your Paid Search Dollars? Ask Search Marketers

Posted on May 16, 2007 by Tom Gray

According to a posting at eMarketer.com… A WebTrends survey of 132 search marketers at the Emetrics Summit found that 81% ran paid search campaigns on Google. Another 64% ran campaigns on Yahoo!, 49% on MSN, 18% on Ask.com and 12% … Continue reading →

Posted in Internet, Marketing, Search Engine Marketing | Leave a comment

Top 10 Passwords

Posted on May 15, 2007 by Tom Gray

From PC Magazine, the following is a list of the top ten most commonly used passwords. If your’s is on the list, you might want to consider changing it. These are the digital equivalent of the old house key under … Continue reading →

Posted in Humor (?), Internet, Oops | Leave a comment

You Don’t Bring Me Flowers … (But it’s 1-800-Flowers Fault!)

Posted on May 7, 2007 by Tom Gray

1-800-Flowers.com uses email as aggressively as anyone out there when it comes to email marketing. From time to time I use their service to send flowers to friends and family. Of course, once I identified myself as a customer, their … Continue reading →

Posted in Consumer Confidence, Customer Retention, Email Marketing, Oops | Leave a comment

Don’t Get Greedy When Requesting Information on Your Website

Posted on May 2, 2007 by Tom Gray

My friend, Mark Sanborn, related an experience where he lied when asked for certain information in order to register on a website. His point is that while, “…smart marketers want to capture information … making it hard for customers and … Continue reading →

Posted in Calls To Action, Consumer Confidence, Conversion | Leave a comment

Be Creative in Your Marketing Efforts

Posted on May 2, 2007 by Tom Gray

It pays to be creative. I ran into my kid’s old babysitter. Nice young man just starting out. He was telling me about his new business and how he was in the process of developing a business plan. I mentioned … Continue reading →

Posted in Customer Retention, Google, Internet, Marketing, Viral Marketing | Leave a comment