Monthly Archives: June 2007

Podcast at Your Peril

Posted on June 28, 2007 by Tom Gray

You know the old entertainment saying/joke? The one that describes a person has “having a great voice but a face for radio.” The implication is while their voice is show biz quality their looks leave something to be desired. Well, … Continue reading →

Posted in Calls To Action, Conversion, Ecommerce, Marketing, Oops, Sales | View Comments

Sell Your Info Products Through FreeIQ

Posted on June 28, 2007 by Tom Gray

If you have info products you’d like to give away or sell – anything from eBooks to online courses to video and audio – you might want to consider FreeIQ.com (full disclosure: I signed up as an affiliate so this … Continue reading →

Posted in Ecommerce, Internet, Marketing, Sales | View Comments

What’s the Best Way to Increase Traffic to Your Blog?

Posted on June 18, 2007 by Tom Gray

Comment on other people’s blogs. Comment at their blog and reference their post using trackbacks on your own blog. (What’s a trackback? Well, according to Wikipedia a track back is a…) I couldn’t figure out where a recent (enormous) spike … Continue reading →

Posted in Blogging, Building Traffic, Marketing, Viral Marketing | View Comments

And You Thought Airline Pricing was Confusing … Dell Wins the Pricing Prize

Posted on June 18, 2007 by Tom Gray

Wow! I always knew that you could get different prices for the same or similar configurations at Dell – depending on what part of their site you went in through but this is ridiculous – and fascinating. Read the confessions … Continue reading →

Posted in Customer Service, Oops | View Comments

Who’s Watching Your Podcasts?

Posted on June 17, 2007 by Tom Gray

The podcast audience is… Typically male. Typically younger – although half of podcast viewers fall in the 34-54 age range Typically well-to-do – 77% have household incomes exceeding $50,000 and 31% report incomes over $100,000. Typically well-educated with 47% having … Continue reading →

Posted in Internet, Podcasting | View Comments

How NOT to Use Testimonials in Your Marketing Campaign

Posted on June 15, 2007 by Tom Gray

I was recently emailed an offer to sign up for an expensive ($1,000; 3 month time investment) info product creation program – I won’t mention the name because I have it on good authority that it’s actually a pretty good … Continue reading →

Posted in Consumer Confidence, Conversion, Developing Content, Marketing | View Comments

Email Marketing: First Impressions are Everything

Posted on June 15, 2007 by Tom Gray

Does your email have great graphics, great content and great offers but nobody’s opening it? Maybe it’s because you’re making a lousy first impression. Here’s some statistics (if I could have done the math, I’d have been a statistician): 49% … Continue reading →

Posted in Calls To Action, Developing Content, Email Marketing, Ezines, Marketing | View Comments

Customer Service Equals Marketing and Sales

Posted on June 14, 2007 by Tom Gray

Another long post so here’s what my key points are: Customer service should be the most effective marketing and sales tool in your tool box – guaranteed, you lose business when it’s not. In most cases, some revenue trumps no … Continue reading →

Posted in Customer Retention, Customer Service, Marketing, Oops, Sales | View Comments

Even the Pointy Haired Boss is Blogging!

Posted on June 5, 2007 by Tom Gray

Corporate execs; are you listening?

Posted in Blogging, Humor (?) | View Comments

Deepen the Connection between You and Your Customer

Posted on June 3, 2007 by Tom Gray

This is a long post so I’ll cut to the chase by offering you the marketing action points upfront that are derived from the story that follows… Think outside the box by offering variations on your products and services that … Continue reading →

Posted in Consumer Confidence, Customer Retention, Effective Web Design, Marketing, Web Usability | View Comments