A friend of my recently blogged about using News Alerts to feed your customers content they can use and establish your expertise while you’re at it. A nice little one, two punch I’d say.
The biggest diamond I found in his post was this comment…
Yeah, let’s quit talking about optimizing our websites and put the focus where it absolutely needs to be — on our customers.
Kind of Relevant Note: I unsubscribed today to one of the many internet marketing ‘rags’ I follow simply because all I ever got were thinly disguised infomercials that ended with a link to buy whatever their particular blog post or ezine was pitching. Hey, throw me a bone of content once in a while. Give me something to chew on while you’re patting me down for my wallet. Don’t just show me a picture of the bone and promise me “…and there’s a great big steak attached to it too!”
