One Hundred (and Seven) Ways to Get Your Email Blocked
Marketing Profs published an article by Jordan Ayen of SubscriberMail that lists the one hundred sure fire words and phrases guaranteed to get your emails blocked if you use them in your subject line (and often in the body of your posts as well). The seven they reference are George Carlin’s infamous list – I guess they still have legs in email if, increasingly, nowhere else. Funny, huh, that email is so prudish.
Interesting that while Cialis and Levitra made the list, Viagra was not to be found. Hmmm. Spam blockers as market research tool … you know that your product is hitting the skids when it can’t even make the list of top spam terms!
My favorite on the list was, you’ll never guess, online marketing, followed by search engine listings… No wonder I can’t get any of my clients to return my emails!
Common sense advice for email marketers:
Read the list. Post it at your desk or your online copywriter’s desk. And, at the end of the day, never use terms in your subject lines that you would block if you saw them in your email inbox!
