Use Text Based Emails if Your Audience is Highly Mobile
I’m a big fan of html based emails and I’ve yet to be convinced by others or my own experience that text-based messages — even in the age of spam filters and other corporate and personal electronic chastity belts designed to keep our inboxes pure & pristine — are any more likely to get through than well designed, permission-based html missives.
With one notable exception – mobile subscribers. If your audience is heavily mobile and use their Blackberrys or other smart phone/PDA-type devices to access their email a significant percentage of time then text should be your medium of choice for delivering your message. How do you know? Ask. It’s easy enough to ask this question when users subscribe and becoming increasingly easy to segment your list so that mobile users get text while your more stationary subscribers receive higher impact html emails.
Keep in mind that regardless of text or html your subject lines, offers and calls-to-action are the engine that ultimately power our online marketing success.
Well, I’m back after a bit of a hiatus devoted to 
