Monthly Archives: October 2007

Getting Your E-mail Audience to Click-through to Your Landing Page

Posted on October 18, 2007 by Tom Gray

According to research cited by the folks at MailDogManager.com “…the words “Click to continue” generated 50% more click-throughs than either “Continue to article” or “Read more.”“ Of course that may mean that only 2 people clicked on “Read more” while … Continue reading →

Posted in Calls To Action, Conversion, Email Marketing, Testing | View Comments

Most Important Factors in Getting E-mails Opened

Posted on October 16, 2007 by Tom Gray

Marketing Sherpa gives us an early peek (available free until 10/23/07) at the critical factors that will boost your email open and click-through rates according to a report to be released later this week by MailerMailer.com: What’s the most critical … Continue reading →

Posted in Email Marketing, Email Metrics, Ezines | View Comments

Wall Street Bullish on Email Marketing

Posted on October 3, 2007 by Tom Gray

Are you concerned that email marketing has lost its relevance in the face of ongoing deliverability and spam issues? Apparently Wall Street doesn’t share your concern having boosted the IPO of Constant Contact – a leading email service provider – … Continue reading →

Posted in Email Marketing | View Comments