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What’s a Blog? Common Craft Explains Everything

December 31st, 2007 | Comments | Posted in Blogging, Blogging Tools
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Mom wonders what a blog is…Common Craft is a very cool company that uses “paperworks videos” to make complex topics easier to understand and a lot more fun to learn about. Continuing today’s theme of why blog, they’ve produced the following “Blogs in Plain English” video that will help you (or your mom –>) understand what a blog is and why you (or she) might have an interest in creating one. Enjoy…

You can visit the Common Craft website for more cool vids and to find out more about the very creative pair behind all this.

Oh, and thanks to Steve Clayton’s Geek in Disguise (a thin one at that) for reminding me about the CC folks…

Reasons to Blog from Vertical Response

December 31st, 2007 | Comments | Posted in Blogging, Marketing, Search Engine Marketing
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Vertical Response is one of two email service providers (ESPs) that I use, the other being Constant Contact. Both provide an incredible value for the money charged. If you’re ready to take your email outreach initiatives (ezines, newsletters, customer retention, advertising) to the next level; either one of these represents a good place to start.

Not only do they provide great technology to build, launch and manage your email marketing efforts but they also offer some pretty good advice and not just on email marketing. For example, are you still looking for a reason to blog? Then check out Vertical Response CEO Janine Popick’s blog post on why a business should blog. Pretty convincing but, like everything else, don’t commit to something that you aren’t committed to. In other words, if you can’t commit to at least 3 posts per week then don’t blog.

If you can, get going, I guarantee you’ll soon be reaping the rewards of what can be an incredibly effective way to communicate with your customers, prospects and vendors.

Promoting Your Events Locally

December 31st, 2007 | Comments | Posted in Email Marketing, Local Search, Marketing
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Do you offer local training, seminars, conferences or other, “open-to-the-public” events and need a better way to get the word out? Then you might consider using FullCalendar.com to promote your next event.

Their service is pretty straight forward. You sign up for an account. Create your event listing. Pay $19.95 and voilà, FullCalendar will send your event’s announcement to the event publishing newspapers, websites, radio stations, & email lists that they have compiled for your area. In my area, Denver, they have 126 media outlets listed. In San Francisco, their HQ area, they have over 350 outlets listed.

They don’t guarantee your event will be listed and they’re only operating in a limited number of markets at present but for less than $20 bucks it might be worth giving it try. I know I intend to use them for a seminar on local search that I’ll be hosting in the Denver area in the 1st quarter of 2008.

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