Vertical Response is one of two email service providers (ESPs) that I use, the other being Constant Contact. Both provide an incredible value for the money charged. If you’re ready to take your email outreach initiatives (ezines, newsletters, customer retention, advertising) to the next level; either one of these represents a good place to start.
Not only do they provide great technology to build, launch and manage your email marketing efforts but they also offer some pretty good advice and not just on email marketing. For example, are you still looking for a reason to blog? Then check out Vertical Response CEO Janine Popick’s blog post on why a business should blog. Pretty convincing but, like everything else, don’t commit to something that you aren’t committed to. In other words, if you can’t commit to at least 3 posts per week then don’t blog.
If you can, get going, I guarantee you’ll soon be reaping the rewards of what can be an incredibly effective way to communicate with your customers, prospects and vendors.
