Monthly Archives: January 2008

The Best Time to Send Email

Posted on January 24, 2008 by Tom Gray

I’ve now seen 2 email marketing authorities in the last 2 days cite 2 case studies saying that the best time to send your email marketing missives is on Tuesday. Marketing Sherpa & Mail Dog Papers (published by Mail Dog … Continue reading →

Posted in Email Marketing, Email Metrics, Ezines, Marketing | Tagged , , , , | View Comments

Want to Know the Best Place to Place Your Google Ads on Your Web Page or Blog?

Posted on January 23, 2008 by Tom Gray

Google provides a handy ‘heat map‘ to help you determine ideal ad placement. Take heed to their caution that user needs should come first. They didn’t come to your site to read ads (I assume). They came because they thought … Continue reading →

Posted in Google, Tutorials | Tagged , , , | View Comments

Keep Your Eye on the Prize on your Web Site’s Landing Pages

Posted on January 22, 2008 by Tom Gray

Dr. Ralph Wilson, internet marketing guru extraordinaire, in the January 22nd edition of Web Marketing Today reminds us that the more tightly we focus our landing page on the task at hand (sell something, get a lead, sign up a … Continue reading →

Posted in Calls To Action, Conversion, Email Marketing | Tagged , , , | View Comments

Online Retailers Need to Drink Their Own Kool-aid®

Posted on January 21, 2008 by Tom Gray

Mark Sanborn is a hall of fame speaker and the best selling author of The Fred Factor and You Don’t Need a Title to Be a Leader. He’s also a friend and client. He has a new web site and, … Continue reading →

Posted in Customer Service, Ecommerce, Effective Web Design, Marketing, Web Metrics | Tagged , , | View Comments

Keep Your Content On Topic

Posted on January 17, 2008 by Tom Gray

A post by Janine Popick, CEO at Vertical Response, on 10 things you should have on your marketing to-do list for 2008 reminded me of the importance of focus when blogging, sending your email newsletter (ezine) or any other customer-focused … Continue reading →

Posted in Blogging, Email Marketing, Marketing | Tagged , , , | View Comments

Your Customers Are Online, Why Aren’t You?

Posted on January 11, 2008 by Tom Gray

Are your customers online? Are you? Check this list of Who’s Online from the Pew Internet & American Life Project and if your customers are online and you aren’t then you’d better figure out how to rectify that situation!

Posted in Internet, Marketing | Tagged , | View Comments

Sizing Up the Blogosphere or “How Big is It?

Posted on January 11, 2008 by Tom Gray

I originally reported the following data on the growth of the blogosphere as part of a post I was writing about a year and 1/2 ago. As sometimes happens, it got stuck in draft world and I never completed it. … Continue reading →

Posted in Blogging, Building Traffic, Calls To Action, Internet, Marketing | Tagged , , , , | View Comments

A Million Small Business Bloggers Can’t Be Wrong

Posted on January 10, 2008 by Tom Gray

Not according to Liz Fuller at BusinessandBlogging.com in a recent post citing a New York Times article on the topic (Blogging’s a Low-Cost High Return Marketing Tool). I like the spin Liz put on it…

Posted in Blogging, Internet, Marketing | Tagged , , | View Comments

Political (Marketing) Oversight?

Posted on January 10, 2008 by Tom Gray

The upcoming election has engaged me as no other that I can remember. Maybe it’s because of my disgust with the status quo or the fact that we seem to have more, and better, choices than we’ve had in some … Continue reading →

Posted in Calls To Action, Marketing | Tagged , , , | View Comments