I often advise my clients – or anyone considering starting a blog – that they need to blog consistently and regularly if they hope to attract and retain an audience. After all, how quickly would you stop checking your driveway or front porch every morning if your newspaper only showed up sporadically. That’s why I had to chuckle when I saw this in my morning newspaper (yeah, I read the comics first; they’re the spoonful of sugar that makes the medicine – aka, news – do down):
So how often should you blog? The top bloggers may post dozens of times a day. For a business blog, the rule of thumb I recommend is to post at least 3 times weekly.
