I’ve now seen 2 email marketing authorities in the last 2 days cite 2 case studies saying that the best time to send your email marketing missives is on Tuesday. Marketing Sherpa & Mail Dog Papers (published by Mail Dog Manager) both described case studies where a Tuesday morning mailing provided the highest open rates. Mail Dog’s report also found that “Subject lines with a strong call to action out performed a subject line with shorter characters.” Hmmm, what an interesting concept, give your subscribers a compelling reason to open your message. Sounds good to me…
