What’s a transactional email, you ask? Well it’s an email message that you send to a customer as a result of a transaction – an order confirmation, a shipping notice, thank you for buying/subscribing/registering etc.
maildogmanager.com reminds us to …
Mind our Ps and Qs when it comes to transactional emails… Here’s a list of the tips they offer for using your everyday, transactional messages to 
best advantage:
- … keep the subject line strictly transactional
- … transactional content must stay at the top of the email and be most prominent
- Jazz up the typical plain text email with nice formatting including HTML graphics …
- Add a few soft sell promotions … towards the bottom, including tie-ins to your existing promotions, email newsletter and more
- … add links to bring them back to your website or a place to contact for more information
Thanks to Mail Dog for reminding us that we should never pass up an opportunity to promote our products and services and what better place to market than under the rosy aura of a successful transaction…
