Monthly Archives: June 2008

The Power of Images

Posted on June 24, 2008 by Tom Gray

Don’t you find that it’s easy to recall the seminal images of your life… Giggling at the altar during your wedding ceremony The birth of your first child The Daisy Ad from the 1964 Presidential Campaign You know the Daisy … Continue reading →

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Customer Retention, Part 2

Posted on June 19, 2008 by Tom Gray

Worth repeating (from the American Marketing Association newsletter)… A two-percent increase in customer retention has the same effect on profits as cutting costs by 10 percent.1 — 1 Business Gain from How You Retain, CMO Council with CSC, IBM and … Continue reading →

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OpenTable – Very Nice Post Event Marketing Follow up

Posted on June 17, 2008 by Tom Gray

Whether you sell products or services you can steal a page from OpenTable.com‘s approach on how to follow up with your customers. OpenTable is the leader in providing online restaurant reservations. They do an excellent job on the front end … Continue reading →

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Learn as You Go – The “McBlini’s” Lesson

Posted on June 16, 2008 by Tom Gray

Time magazine (June 16, 2008) has an interesting article about a fast food restaurant in Russia which, in the last 10 years, has grown to be the 4th largest fast food chain in the country and the only home-grown entry … Continue reading →

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TechSmith Aces Marketing Follow up

Posted on June 6, 2008 by Tom Gray

TechSmith, the creators of 2 great tools – SnagIt & Camtasia Studios – for capturing and recording screen activity, is very smart when creating positive buzz for their products. I’d downloaded the trial version of the SnagIt screen capture tool, … Continue reading →

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