Customer Retention, Part 2

Posted on June 19, 2008 by Tom Gray

Worth repeating (from the American Marketing Association newsletter)…

A two-percent increase in customer retention has the same effect on profits as cutting costs by 10 percent.¹

—
1 Business Gain from How You Retain, CMO Council with CSC, IBM and Dun & Bradstreet, April 2008

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Marketing Objectives

Yes, so many businesses pay little attention to retention. They work so hard to obtain the customer, but they give so little effort to keep them.
tomgray

Absolutely right but then the glamor is in the gaining not the keeping.

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