Customer Retention, Part 2

Posted on June 19, 2008 by Tom Gray
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Worth repeating (from the American Marketing Association newsletter)…

A two-percent increase in customer retention has the same effect on profits as cutting costs by 10 percent.1

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1 Business Gain from How You Retain, CMO Council with CSC, IBM and Dun & Bradstreet, April 2008

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  • http://jfknet.com/marketing-objectives Marketing Objectives

    Yes, so many businesses pay little attention to retention. They work so hard to obtain the customer, but they give so little effort to keep them.

  • tomgray

    Absolutely right but then the glamor is in the gaining not the keeping.