TechSmith, the creators of 2 great tools – SnagIt & Camtasia Studios – for capturing and recording screen activity, is very smart when creating positive buzz for their products.
I’d downloaded the trial version of the SnagIt screen capture tool, was impressed, bought it. Not only did TechSmith provide solid support throughout the trial with an informative series of email tips and tutorials but they followed up afterwards asking me to take a brief survey on my experience with the tool. They solicited my feedback on the usefulness of the tool, documentation, support and, oh yeah, did I buy it and would I recommend it. Then, brilliantly enough as I answered yes to both questions (bought/will recommend), they asked me to write a review at Download.com – one of the primary distribution sites for their product trial versions.
To summarize:
- They provided a brilliant tool
- They didn’t leave it to me to discover this on my own but fed me a steady stream of how best to use the tool advice
- Once the trial was over they asked me how it went, was I satisfied, did I buy, would I recommend…
- Then, they solicited my endorsement to help others make the same ‘smart’ decision I did.
Whether you sell a product or service you can and need to employ this kind of follow up response in your marketing and selling cycle. Do this and you, like the folks at SnagIt, will be a category leader.
