Marketing Sherpa provides great information and guidance on what works, and doesn’t, in all aspects of marketing.
They recently published a chart reflecting the results of a poll conducted with webinar attendees. The results, if you’re a vendor, should be eye opening.
Why do you lose business? Why does your customer loyalty stink? The lie we tell ourselves is that our competitors offered a superior price. The truth? Our service sucks.
If you’re into pain, take a look at the following chart and link through to Marketing Sherpa’s analysis (but be forewarned, they only make these results publicly available for a limited time…):
Source: Marketing Sherpa - Customers & Vendors Disagree on Loyalty
Marketing Sherpa’s Analyis: http://www.marketingsherpa.com/article.html?id=30719
