Monthly Archives: October 2008

Internet Marketing Resource for Web Marketers of Every Stripe

Posted on October 23, 2008 by Tom Gray

The great folks at SEOMoz.org have put together a phenomenal toolbox for Internet & Web Marketers and Site Owners of every persuasion from neophyte to know-it-all. Danny Dover of SEOmoz has compiled a collection of nearly 100 tools and web marketing … Continue reading →

Posted in Internet, Marketing, Tutorials, Web2.0 | Tagged , , | View Comments

Busiest Online Shopping Day? Monday, of Course!

Posted on October 20, 2008 by Tom Gray

Online retailers might want to take a look at Atlas Solutions’ Holiday Online Shopping Report: 2006-2007 when planning your advertising and promotional spend for the upcoming holiday season. A couple of things that stand out about online holiday shopping behavior: … Continue reading →

Posted in Ecommerce, Email Marketing, Marketing, Sales | Tagged , | View Comments

5 Ways to Take Advantage of Social Media – per the DMA Training Source

Posted on October 15, 2008 by Tom Gray

Some very general but relevant, all the same, thoughts about leveraging social media from our friends at the Direct Marketing Association Training Source: Listening — this is a great opportunity to understand your customers, monitor what they are saying about … Continue reading →

Posted in Internet, Marketing, Social Media, Web2.0 | View Comments

What’s the Font? And Questions that Web Owners Need to Know

Posted on October 14, 2008 by Tom Gray

Do you like your site’s design but your graphic artist or web designer is no longer available? Now you want to make changes but you have images that use fonts and color schemes and you don’t which fonts or color … Continue reading →

Posted in Effective Web Design, Oops | View Comments

Using LinkedIn, Twitter & Other Social Networking Sites to Create Context for Search

Posted on October 14, 2008 by Tom Gray

Caught a snippet of an interview with Chris Pirillo of Lockergnome at Viewzi.tv. When asked how he’d improve search, Chris stated that the problem with search is that it lacks context. That’s exactly the problem that I have with search, … Continue reading →

Posted in Web2.0 | View Comments

Keywords are Critical Must Haves When Writing Copy

Posted on October 13, 2008 by Tom Gray

Marketing Sherpa makes a great point when they tell us to hand our copywriters a list of relevant keywords along with the other product and service information we give them prior to writing copy for our web pages. Here’s a … Continue reading →

Posted in Developing Content, Effective Online Copy, Search Engine Optimization | Tagged , , | View Comments

Redesign Your Website – 10 Good Reasons from SiteLab

Posted on October 12, 2008 by Tom Gray

Cleaning up my inbox and came across this list from the folks at SiteLab. I work with a lot of clients on redesigning their sites and this list rings true. I’ve condensed the content a bit but you can probably … Continue reading →

Posted in Calls To Action, Effective Web Design, Search Engine Optimization, Web Usability | Tagged | View Comments