5 Ways to Take Advantage of Social Media – per the DMA Training Source

Posted on October 15, 2008 by Tom Gray
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Some very general but relevant, all the same, thoughts about leveraging social media from our friends at the Direct Marketing Association Training Source:

  1. Listening — this is a great opportunity to understand your customers, monitor what they are saying about you and address their needs and wants
  2. Talking — spread the word about what your company is doing, new launches, products, press releases, etc.
  3. Energizing — reach out to your most loyal customers, let them know they are valued, and they will continue to sing your praises
  4. Supporting — provide a platform where your product users can support each other, ask and answer one another’s questions
  5. Embracing — after mastering the other four steps, allow your most engaged customers into your workspace. This is a great opportunity to get feedback before products go to market

Okay, can we all have a group hug now!

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    • http://www.directorysubmissionservices.net Nick

      reat insights and rules of thumb for people getting into and optimizing their social media space. These are proven methods that if executed certainly will work. I love it when a post like this inspires a subsequent post on my blog. Appreciate the value.