Online retailers might want to take a look at Atlas Solutions’ Holiday Online Shopping Report: 2006-2007 when planning your advertising and promotional spend for the upcoming holiday season.
A couple of things that stand out about online holiday shopping behavior:
- Monday’s rule as far as online shopping goes and the peak time is between noon and 4 p.m. EST (correspondig with the workweek lunch hour)
- Tuesday’s are close behind in online shopping volume in the weeks leading up to Christmas
- The second Monday (tagged Cyber Monday) before Christmas has established itself as the busiest online shopping day showing sales activity almost 90 % greater than average. This year’s Cyber Monday will fall on December 15th if the study’s data holds true.
Strategies for getting your share of the online shopping dollar?
- Plan your online advertising or email promotional campaign to coincide with the Monday & Tuesday workweek lunch hour buying rush
- Emphasize guaranteed shipping delivery as the clock winds down to Christmas
Click Atlas Solutions’ Holiday Online Shopping Report to access all the details…
