Marketing Sherpa makes a great point when they tell us to hand our copywriters a list of relevant keywords along with the other product and service information we give them prior to writing copy for our web pages.
Here’s a great check list of the most important places to insert our keywords:
- Headlines
- Subheads
- First paragraph of body copy
- First bullet point on a list
- Copy immediately next to or included on an action item (click link, button, toll-free number, reply card, etc.)
- Blog categories, topics and tags
Read Before You Write Copy or Blog, Make a Keyword List on the SherpaBlog for a comprehensive primer on using keywords to develop website copy.
