Cleaning up my inbox and came across this list from the folks at SiteLab. I work with a lot of clients on redesigning their sites and this list rings true. I’ve condensed the content a bit but you can probably find the entire message online at www.sitelab.com.
SiteLab’s Top 10 Reasons to Redesign Your Company Website
- Rookie or a Pro? – The site looks amateurish and parts of the site are broken.
… studies have shown that people form an opinion of a website within the first three seconds of viewing it. - Is this thing on? – The site doesn’t ask viewers to do something.
… Give your customer an easy way to take action. - One and done – Viewers don’t have a reason to return to your site.
Give visitors a reason to return… Make your website an important part of your customers lives. - So last year – The information on the site is obviously dated.
…consider using some kind of content management system … to keep it fresh. - This is taking forever to load!?!? – The pictures on the site aren’t “optimized.”
- Quick Info – The body text is too long.
… optimize your site for search engines. - I found you – Get Better Search Engine Optimization For Your Website
… For the best search engine optimization results, you should definitely consider having your website redesigned. - 404 Error – The site is down or can’t be found.
… consider a new hosting service … Search engine optimization is the answer. - If you can’t beat them join them? – Your website looks like all your competitors websites
How unique is your website?… - Are you a luxury brand? – The design of your website doesn’t reflect your company image.
…make sure your website fits.
SiteLab had more to say on the above topics but you get the idea. If your site is old, dated, poorly optimized for search or suffering from poor design, consider an overhaul.
If you don’t have an inhouse or outside web development team call or email me and I’ll be happy to do a preliminary review and phone consult for free. Mention this post and contact me at 303-800-5522 or tom.gray@gemsolv.com
