Andy Wibbel’s 3 Buttons to Marketing Bliss
Andy’s writing a new book and underlying this is a framework for global domination he’s developed called Instant Global Impact Framework. I hope this doesn’t include jack-booted armies of Wibbelites occupying our major cities and controlling newkular armageddon!
Like most bright ideas Andy presents his in a simple context consisting of 3 Buttons: Search –> Subscribe –> Buy. Revolutionary? Not really but it provides an easy-to-grasp conceptual framework within which we can consider and configure a more effective marketing effort for our selves, products and services either on or offline.
Check out his post at http://andywibbels.com/2008/11/the-three-buttons/. It’s the first in a series.

