Monthly Archives: January 2009

Heroes Flight 1549

Posted on January 18, 2009 by Tom Gray

Not a darned thing to do with internet marketing and everything to do with personal and professional heroism… What Really Happened on Flight 1549

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The Long Tail Snipped

Posted on January 17, 2009 by Tom Gray

Read an article on 20 Internet Marketing Trends for 2009. Trend #18 said that the Long Tail (<–click this link for a definition), as championed by Wired Magazine Editor Chris Anderson, will be even more important to small business in … Continue reading →

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Recording Studio Quality Interviews Using Skype

Posted on January 16, 2009 by Tom Gray

Have you tried Skype before for recording podcasts and been less than thrilled? It might be time to give it another try. Listen to this informative interview from Doug Kaye and Paul Figgiani of The Conversations Network. (Note: If the … Continue reading →

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What Twitter and Marsha Egan Can Teach Us About Effective Email Communications

Posted on January 16, 2009 by Tom Gray

Twitter gives me 140 characters to make my point and capture an audience. Marsha Egan’s new book, Inbox Detox, provides several examples of (my description) email diaherrhea where correspondent’s go on for paragraphs and pages when a few succinct sentences … Continue reading →

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Yelp Review Lands Reviewer in Court

Posted on January 15, 2009 by Tom Gray

I recently made a presentation on Social Media Marketing and Web2.0 at which I spoke, in part, of the need to claim your space and monitor your feedback on social network based business review sites like Yelp.com. The question was … Continue reading →

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Need a Website Redesign? What You Can Learn from a Model Home.

Posted on January 15, 2009 by Tom Gray

It’s not a big stretch to go From… This house is really you. A model home is designed to target a specific buyer. Someone who will say, “I can imagine living here.” To… This website is really me. They understand … Continue reading →

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Discover Your Strengths; Contract for Your Weaknesses

Posted on January 14, 2009 by Tom Gray

My mention of Marcus Buckingham in a previous post got me thinking of his latest focus, the strengths movement. In, Now, Discover Your Strengths, Buckingham admonishes us to focus on enhancing our strengths rather than merely eliminating our weaknesses. From … Continue reading →

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Social Media Marketing – If You Aren’t You Need to Be

Posted on January 12, 2009 by Tom Gray

What is it? By my definition, Social Media Marketing is the web as conversation. Available to all, accessible to everyone. The skill set you need to participate in the Social Web? The ability to type, point & click. The technical … Continue reading →

Posted in Marketing, Social Media | Tagged | 4 Comments