I recently made a presentation on social media marketing where I presented the following as the formula for social media marketing success…
P4 + V = Vx
Where the components of the social networking equation equal:
P = passion, the passion for your field, expertise, life. If you lack passion it will show!
P = presence; you have to fully inhabit the social media space to fully benefit. It doesn’t mean that you have to stake your claim on every social network space available. But you do need to be on the ones that matter in your field and to the audience you seek to connect with.
P = participation; you can’t just lurk, you have to join the conversation and not just to say Hi! You need to add value. You need to say, “… great post/comment/tweet have you considered this/here’s 3 more items to add to the list/I totally disagree and here’s why…” Otherwise you’re just a ‘yes’ person and a waste of comment space.
P = persistence; you can’t tune in every now and again, post a few blogs, tweet a few posts, you need to be there on a regular and consistent basis or you’ll be ignored. The good news is that there are plenty of gadgets, tools, plug-ins and mashups available to help you in this task.
V = value; this is the key, the more value you add to the mix, the more value you’ll receive in return which is why the result of the formula is Vx where x is a variable that’s determined by the value you’ve contributed to the social media conversation. The more value you add, the more value you’ll get in return. It’s an exponential thing!
Need a Math Tutor!
I advise clients on social media networking and how to give in order to get. Contact me if you need a social media tutor. Contact with me at 303.882.8252. Email tom.gray[AT]gemsolv.com. Connect to me on LinkedIn or follow me at Twitter.
Comments Please
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