What Twitter and Marsha Egan Can Teach Us About Effective Email Communications
January 16th, 2009 Posted in Developing Content, Email Marketing
Twitter gives me 140 characters to make my point and capture an audience. Marsha Egan’s new book, Inbox Detox, provides several examples of (my description) email diaherrhea where correspondent’s go on for paragraphs and pages when a few succinct sentences would do quite nicely.
Here’s a Twitter/Inbox Detox mashup: Try writing your email messages as though they were Tweets.
The shorter the email message, the better.
Marsha Egan, Inbox Detox
By the way, Marsha also cites a statistic that claims we only read about 50% of the email messages we receive so by practicing shorter, more succinct message composition we’ll insure that more of our message gets heard. Not a bad outcome, eh?
