According to guest blogger, Regis Hadiaris, in a Marketing Pilgrim post titled, 77% of Marketers are Reducing Media Budgets, 144 marketers polled indicated that they were taking ‘next steps’ to reduce the media budgets for their ad campaigns.
Key areas for savings were reported as 1.) reducing production costs and 2.) lean on their agencies to reduce costs and fees.
Internet & Social Media Marketing will Benefit
But the good news, for internet and social media marketers, is that in compensation savvy marketers intend to …
Shift offline media spend to online…
Invest in online production
The perceived benefit? “…more results from less spend…” and an increase in ROI.
Hmmm. Online Marketing costs less and delivers more? Wow! Who’d thunk it!
