Do you still wonder why (or if) you should be blogging? I’m going to give you 3 hardly comprehensive reasons…
- Customers & Prospects like blogs with good, relevant content that addresses their interests, opportunities or needs.
- You can engage those customers and prospects at a deeper level than through traditional marketing media. More importantly, you can engage them with value that often creates obligation.The value leading to obligation conversation may well look like this: “They’re the guys who told me about this … It’s obvious they know something about this … I have a need for this … I should add them to my list of prospective resources for this…”
- You should have your customers (although they’re seldom aware of all you can do for them). Prospects are a different story. If they don’t know you from Adam where do they find you? Well, if they’re online, chances are they’ll find you through Google, Yahoo, MSN or another search engine. Which brings me to the point of this post.
The more frequently you blog and the more relevant your blog post are to your expertise the more often Google (and other search engines) will visit and the quicker your content will be indexed, ranked and listed online where it can be found by those prospects (and customers) I mention above (and that we all so dearly covet!).
Yesterday (2/3/09) I wrote this post (1) talking about the growth in adult adaptation of social media networks and equating this to the new gold rush for acquiring customers. An hour later (2) Google had the post indexed and ranked for the keywords I’d used. While it’s a bit long-tailish, you can see that an hour after posting my article ranked #1 for (3) “social networks gold rush“.
So here’s a question for you, have you ever talked to a search engine optimization company and they told you that the work they do today won’t bear fruit for 2-3 months depending on several factors? Yup, that’s what they’ve told me too. And they’re correct.
So why blog?
Because search engines equate blogs (and other forms of social media) with currency and relevancy. They also recognize that blogs tend to be less ‘commercial’ and more value driven from a content perspective. And, if you blog with any sort of consistency, focus and frequency, you train the search engines to check-in with you more often. A site like CNN.com gets spidered (a search engine term meaning checked out for fresh content) several thousand times a day. With frequent posting your site will get spidered on a much more frequent schedule as well.
And, obviously, the more frequently Google and other search engines visit, the quicker your content will be available for your next prospect to find you!
So don’t delay, start blogging today!
And, if you need some help you can always contact me (303) 882-8252. Afterall, you found out how effective blogging can be here! 
