There are lots of Twitter users out there who think they’ve hit the get-rich-quick pipeline to instant riches when they find Twitter. A lot of these are people who tweet like this guy…
- finishing up his new ‘coaching series’ which he’ll be selling to you in a later tweet.
- using a new product which you can try for FREE! Of course, when you buy it, he’ll get his affiliate commission and the opportunity to sell you more, more, more…
- asking you to sign up for his motivational tips newsletter because he’d rather hammer you to buy his stuff through multiple channels, not just Twitter.
This kind of user sees Twitter as his personal 24/7 twinfomercial where’s it all him all the time. Does that sound like a twitter stream that you want to spend much time immersed in? So why does @allMLMallthetime think we do?
How to Attract Twitter Followers
He doesn’t get it. He doesn’t understand the rules of engagement in the social sphere. It’s not hard and there’s really only one…
Thou shalt give in order that thou shalt receive.
The way you attract Twitter followers over the long term, who keep reading, retweeting and replying to your tweets is to provide real value that interests and benefits them over time. After all, Twitter, like every other social network is a “what’s in it for me” medium. So by showing your ‘tweeps’ that what’s in it for them is solid advice, links to lots of good stuff (not yours), connections with your other value-adding followers and yes, the right amount of self/product/service promotion (no more than 10-20%) you’ll find that you’ve developed a trust-based relationship with them.
Why? Because by relentlessly and somewhat selflessly providing them value you’ve demonstrated a concern for their prosperity, not just your own.
Oh, and don’t we all like to do business with people we trust, with people who ‘care’ about us.
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