As usual, the good folks at Marketing Sherpa give us the insight we need about why we’re losing email subscribers …
You can’t do much about #5 – Situation Changed – but by making sure that you get #1 and #2 right … email relevant content with the right frequency, you’ll be taking care of unsubscribe reasons 3,4 and 6.
Where to start? In your own inbox. Ask yourself…
- Which emails do you always open and read?
- Which do you set aside for later?
- Which do you automatically delete or unsubscribe to?
Compare your email messages to the email you always open and read and this comparison should, if you’re honest and objective, give you a direction to pursue in improving your email campaigns as well as retaining and gaining new subscribers.
Oh, and it’s always a good idea to question and poll your subscribers on what they find most relevant, least and what they’d like to see that you aren’t offering.
