You’re invited to attend Social Media Essentials for Business - a free teleseminar on Wednesday, May 20, 2009.
Executive Coach and best selling author, Marsha Egan, will interview me on why, as a business owner or manager, it’s essential that you add social media to your marketing mix. We’ll discuss the major social media platforms and give examples of how you can use these to build your brand, establish your authority, create relationships and turn those relationships into partnerships, prospects, customers and profits.
View the following video for a message from me as to what you’ll learn when you tune in on May 20th! (By the way, even if you can’t attend, go ahead and register for Social Media Essentials for Business and you’ll receive the free MP3 recording of the session to listen to at your convenience…
Tags: Marsha Egan, social media marketing, social networkingI had the pleasure recently to interview Jan Vermeiren, Europe’s foremost expert on business networking and the author of How to REALLY use LinkedIn, one of the best books on any continent for getting the most from your LinkedIn account.
In speaking with Jan you soon realize that he gives such great advice for using LinkedIn not because he’s a LinkedIn expert but because he’s a networking expert. Jan’s the founder of Networking Coach and came to the attention of the global community with the publication of his best selling book on harnessing the power of networks, Let’s Connect!: A Practical Guide for Highly Effective Professional Networking
When I approached Jan for this interview I told him that it would be about 15-20 minutes in length. I was fully prepared to honor this time committment but Jan, as incredibly generous as he is, wouldn’t stop giving great tips, techniques and strategies on turbocharging your LinkedIn presence. So grab a pen and plenty of paper to write down all the great LinkedIn and networking ideas Jan reveals:
Jan has graciously made a light version of his LinkedIn book available at How-to-REALLY-Use-LinkedIn.com. His primary site, Networking-Coach.com, provides links to Jan’s products and services as well as a number of great free resources on building your prowess in business and professional networking.
Jan Vermeiren provides great information and if you want to learn even more about using Social Media and Social Networking to accelerate your business marketing, reserve your seat for a free, 55 minute tele-session that will reveal the power of not only LinkedIn but blogs, Twitter, Facebook, YouTube and other power social media platforms to give your business the edge it needs in these tough economic times! This value-packed, free social media marketing workshop will be broadcast via telephone Wednesday, May 20, 2009. Reserve your seat now!
And now, on to the interview, enjoy!
Tags: Jan Vermeiren, LinkedIn, podcast, Social Media, social networksOne of the confusing things to many new Twitter users is this seemingly weird use of symbols and acronyms that they are suddenly exposed to in a 140 character world.
While long time texters are familiar with the texting shorthand (LOL, BRB, IMHO, IDK*) that’s been adapted to Twitter there are a few variations unique to the Twittersphere that are a bit puzzling.
In this post we’ll tackle one particular Twitter convention that a lot of people struggle to get their heads around, hashtags.
#[something] – this is a hash tag symbol, “#” (some of us think of it as the pound sign) followed by a word, phrase or acronym. Hash tags sprang up as a way for people to easily track conversations (or “tweets“, i.e., a twitter post) about a particular topic (#taxes), ideology (#rush), event (#FollowFriday), person (#Obama), company (#Dell), or product (#iphone) on Twitter. Hashtags.org is the mothership for all things hash tagged and, if you follow their Twitter feed (@hashtags), they’ll track and aggregate your use of hashtags in your personal posts.
Let’s say that I’m interested in starting a Twitter conversation about President Obama’s new health plan. I may create a hash tag called #OHP (for Obama’s Health Plan) to track this conversation on Twitter. Each time I tweet about the health plan I add the tag, #OHP, to my post and savvy respondents will do the same. Then I can use a number of tools including Twitter Search and Hashtags.org to see what everyone is contributing to this particular conversation. Sample Tweet stream (all Tweets made up):
Obama’s health plan is causing a lot of controversy. Ur opinion? Good or bad? #OHP
@tomjgrayObama’s so called health plan is the first step on the road to perdition. #OHP
@rushonalimbEvery American is entitled to comprehensive health care and if the government needs to drive this the so be it #OHP
@bleedingheartliberal… and so the Tweets flow…
Each time you use a hashtag in a post that post get’s captured at Hashtags.org and the entire conversation can be easily accessed there. Here’s a screen capture that illustrates how conversations are cataloged:
If you want to ‘drill down’ into a particular conversation then you merely click on the hashtag itself (e.g., #iphone) to review a chronological listing of all the Tweets that have contained this tag as well as monthly activity for this hashtag….
For further understanding of Hashtags I’d recommend that you visit Hashtags.org and just explore the various options it provides for discovering the multitude of hashtags going on all around you on Twitter.
For even more good stuff on hashtags visit the hashtag page at the Twitter Fan Wiki.
I encourage you to participate in the many dialogues tracked by hashtags on Twitter and to use hashtags to start and track your own but to avoid confusion do yourself, and your followers a favor, and check to see if the hashtag you’d like to use is available by checking it out in the directory of hashtags on twitter.
As always, leave your comments or contact me directly with your questions about Twitter or other social media.
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[*LOL - Laugh Out Loud, BRB - Be Right Back, IMHO - In My Humble Opinion, IDK - I Don't Know]
I had the distinct pleasure of interviewing business and entrepreneur coach Ellen St. George Godfrey, LMHC (Elli) last week. We had a great discussion on the process Elli uses to engage her clients in a dynamic partnership that creates business growth while restoring life balance. Elli also shared how she employs the power of networking, both online and off, to develop effective and rewarding business and personal relationships.
Listen in if you’d like insight into how to have it all; a great business that doesn’t require you to sacrifice family, friends, self and community to the bottom line. And, if you’re considering whether a business coach makes sense for you this will give you a hype free view of the coaching process from a very passionate practitioner.
Elli offers not only one-to-one coaching programs but she periodically offers an 8 week enterpreneurial development program called How to Be an E.G.G. (for Entrepreneurial Go Getter). She has a session starting this week so if you’re interested you should contact her immediately to see if there’s still an opportunity to get on board or to get details for her next session.
For more information and to contact Elli visit her web site at www.abilitysuccessgrowth.com, call her at (781) 258-9952 or email info@abilitysuccessgrowth.com. Oh, and she’s quite the engaging tweeter @3keyscoach.
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