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Index of Articles
- Blogging (38)
- Blog Directories (4)
- Blogging Tools (9)
- Wordpress (1)
- Browsers (2)
- Building Traffic (27)
- Business Development (1)
- Calls To Action (33)
- Consumer Confidence (10)
- Conversion (23)
- Customer Acquisition (3)
- Customer Retention (13)
- Customer Service (8)
- Developing Content (20)
- Direct Mail (3)
- Ecommerce (10)
- Effective Online Copy (5)
- Effective Web Design (19)
- Email Marketing (37)
- Email List Building (4)
- Email Metrics (6)
- Ezines (12)
- Humor (?) (23)
- Oops (11)
- Internet (25)
- Marketing (90)
- Navigation (2)
- News (1)
- Podcasting (9)
- Podcasts (5)
- PR (3)
- Sales (7)
- Search Engine Marketing (18)
- Local Search (3)
- Paid Search (4)
- Search Engine Optimization (27)
- Google (12)
- Social Media (60)
- LinkedIn (1)
- Social Networks (9)
- Twitter (45)
- Spam and Phish (3)
- Technology & Gadgets (12)
- Testing (6)
- Tutorials (7)
- Uncategorized (70)
- Viral Marketing (10)
- Web Metrics (4)
- Web Usability (16)
- Web2.0 (7)
- Blogging (38)
What I'm Tweeting
- Shopping with our member discount at REI. (@ REI w/ 8 others) [pic]: http://4sq.com/eLmGOI 2011-04-10
- Kyle is taking good care of amy with her bike repairs (@ Salvagetti Bicycle Workshop) [pic]: http://4sq.com/f7ZLlj 2011-04-10
- Enjoyed volunteering at the 9healthfair. (@ Holy Cross Lutheran Church) http://4sq.com/ejuVTv 2011-04-09
- More updates...
Author Archives: Tom Gray
Social Media Networking: The Formula for Success
I recently made a presentation on social media marketing where I presented the following as the formula for social media marketing success… P4 + V = Vx Where the components of the social networking equation equal: P = passion, the … Continue reading
Posted in Marketing, Social Media, Web2.0
Tagged Marketing, Networking, Social Media
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OpenTable – Very Nice Post Event Marketing Follow up
Whether you sell products or services you can steal a page from OpenTable.com‘s approach on how to follow up with your customers. OpenTable is the leader in providing online restaurant reservations. They do an excellent job on the front end … Continue reading
Posted in Calls To Action, Customer Retention, Marketing
Tagged call to action, marketing follow up
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Learn as You Go – The “McBlini’s” Lesson
Time magazine (June 16, 2008) has an interesting article about a fast food restaurant in Russia which, in the last 10 years, has grown to be the 4th largest fast food chain in the country and the only home-grown entry … Continue reading
Posted in Uncategorized
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Sizing Up the Blogosphere or “How Big is It?
I originally reported the following data on the growth of the blogosphere as part of a post I was writing about a year and 1/2 ago. As sometimes happens, it got stuck in draft world and I never completed it. … Continue reading
Posted in Blogging, Building Traffic, Calls To Action, Internet, Marketing
Tagged Blogging, blogosphere, Marketing, Pew, Technorati
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Use Transactional Emails to Create More Sales
What’s a transactional email, you ask? Well it’s an email message that you send to a customer as a result of a transaction – an order confirmation, a shipping notice, thank you for buying/subscribing/registering etc. maildogmanager.com reminds us to … … Continue reading
Posted in Email Marketing, Marketing, Sales
Tagged confirmation, Email Marketing, Internet, Marketing, thank you, transactional email
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Getting Your E-mail Audience to Click-through to Your Landing Page
According to research cited by the folks at MailDogManager.com “…the words “Click to continue” generated 50% more click-throughs than either “Continue to article” or “Read more.”“ Of course that may mean that only 2 people clicked on “Read more” while … Continue reading
Posted in Calls To Action, Conversion, Email Marketing, Testing
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Most Important Factors in Getting E-mails Opened
Marketing Sherpa gives us an early peek (available free until 10/23/07) at the critical factors that will boost your email open and click-through rates according to a report to be released later this week by MailerMailer.com: What’s the most critical … Continue reading
Posted in Email Marketing, Email Metrics, Ezines
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Use Text Based Emails if Your Audience is Highly Mobile
I’m a big fan of html based emails and I’ve yet to be convinced by others or my own experience that text-based messages — even in the age of spam filters and other corporate and personal electronic chastity belts designed … Continue reading
Posted in Email Marketing, Marketing
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Local Search to Become a Focus
Well, I’m back after a bit of a hiatus devoted to vacationing on the island of Kauai in Hawaii. If you’ve never been–we hadn’t–I can’t recommend it enough and if you have been …. GO BACK! My blogging suffered as … Continue reading
Posted in Local Search
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One Hundred (and Seven) Ways to Get Your Email Blocked
Marketing Profs published an article by Jordan Ayen of SubscriberMail that lists the one hundred sure fire words and phrases guaranteed to get your emails blocked if you use them in your subject line (and often in the body of … Continue reading
Posted in Email Marketing, Ezines, Humor (?), Oops
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