Category Archives: Building Traffic

What Tactics Do Online Marketers Use to Market?

Online marketers use email marketing more than any other tactic with close to 73% favoring this medium. It’s no surprise that email newsletters (ezines) are the second most popular tactic at 61%. (What’s your most effective online marketing tactic? Vote … Continue reading

Posted in Building Traffic, Email Marketing, Ezines, Marketing, Search Engine Optimization, Viral Marketing | 1 Comment

Integrate Your Blog Into Your Website for the Most Search Engine Juice

Search engines love content yet some of the best content that you, as a blogger, are generating may not be benefiting your primary website. I’m talking to all of you bloggers who have hosted (ex. yourblog.wordpress.com; yourblog.blogspot.com) as opposed to … Continue reading

Posted in Blogging, Building Traffic, Developing Content, Search Engine Optimization | Leave a comment

Increase Your Email Newsletter Subscriptions – 10 Tips

I belong to a Yahoo Group that is focused on its member’s use of blogs as a business marketing and communications tool. A member asked the group for advice regarding the lack of success in getting sign-ups for her ezine … Continue reading

Posted in Building Traffic, Email List Building, Email Marketing, Ezines | Leave a comment

Direct Mail Drives Web Traffic

According to a study conducted by the Winterberry Group and reported by eMarketer.com “researchers found that 21% of respondents visited a corresponding Web site within 30 days of receiving direct mail, up from 14% in 2003.” eMarketer.com also cited research … Continue reading

Posted in Building Traffic, Conversion, Direct Mail, Email Marketing, Marketing | Leave a comment

Building Your eZine List – 5 Ideas Off the Top of My Head

A prospective client who’s interested in having me take over management of his electronic newsletter asked me if I’d talk to him about building his ezine subscriber list. I mean what’s the point of having a great newsletter if nobody’s … Continue reading

Posted in Building Traffic, Calls To Action, Email List Building, Email Marketing, Ezines, Marketing | Leave a comment

Why You Should Use Paid Search

Many of you are probably wondering if you should use paid search to complement your search engine strategy — assuming you have a search engine strategy! Let’s start by clarifying, for those of you who aren’t sure, what constitutes paid … Continue reading

Posted in Building Traffic, Google, Paid Search, Search Engine Marketing | Leave a comment

Improving Your Search Engine Rankings

I assume that we all want to improve our visibility in search engines like Google, Yahoo, Ask, etc. More importantly, we want to rank high for the services and/or products we represent. Here’s one way to achieve our goal. Make … Continue reading

Posted in Building Traffic, Developing Content, Effective Online Copy, Internet, Search Engine Marketing, Search Engine Optimization | 1 Comment

Great Reasons to Blog

I use a couple of different Email Broadcast Services to send out ezines and other email communications on behalf of my clients. One of these is Vertical Response out of San Francisco. They have a nice tool. Fairly easy to … Continue reading

Posted in Blogging, Blogging Tools, Building Traffic, Internet, Marketing, Search Engine Marketing | Leave a comment

There is (dating) Life – and blogging success – after 40

…and one my clients is proving it with her “Adventures in Dating after 40” blog. She even made the top 100 fastest growing blogs at WordPress.com. What’s her secret? Like any successful blog she’s writing from her heart and her … Continue reading

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Who has the Biggest Piece of the Search Engine Pie?

According to comScore Google is the leading pie-hound, gaining market share for the 9th consecutive month with newcomer MySpace squeezing onto the table for the first time ever with 43 million searches. Guess those crazy teens want their own space … Continue reading

Posted in Building Traffic, Google, Marketing, Search Engine Optimization | Leave a comment