Category Archives: Calls To Action

Call to Action Tip: The Importance of Phone Numbers

I love the fact that I can email you, link up with you on Linkedin, like you on Facebook and @reply you on Twitter. I’m thrilled that I can subscribe to your blog and download your free report on 5 … Continue reading

Posted in Calls To Action, Conversion, Web Usability | 8 Comments

InDenverTimes.com Launched: How to Use Twitter to Generate Buzz and Land Subscribers

The Rocky Mountain News is dead. Long live InDenver Times. InDenver Times is a collaboration between ex-Rocky Reporting staff and several Denver area entrepreneurs who are betting that there are 50,000 loyal subscribers to the former Rocky Mountain News who … Continue reading

Posted in Calls To Action, Customer Acquisition, Marketing, Social Media, Social Networks, Twitter, Viral Marketing | Tagged , , , , , | 11 Comments

Need a Website Redesign? What You Can Learn from a Model Home.

It’s not a big stretch to go From… This house is really you. A model home is designed to target a specific buyer. Someone who will say, “I can imagine living here.” To… This website is really me. They understand … Continue reading

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Redesign Your Website – 10 Good Reasons from SiteLab

Cleaning up my inbox and came across this list from the folks at SiteLab. I work with a lot of clients on redesigning their sites and this list rings true. I’ve condensed the content a bit but you can probably … Continue reading

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The Power of Images

Don’t you find that it’s easy to recall the seminal images of your life… Giggling at the altar during your wedding ceremony The birth of your first child The Daisy Ad from the 1964 Presidential Campaign You know the Daisy … Continue reading

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OpenTable – Very Nice Post Event Marketing Follow up

Whether you sell products or services you can steal a page from OpenTable.com‘s approach on how to follow up with your customers. OpenTable is the leader in providing online restaurant reservations. They do an excellent job on the front end … Continue reading

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TechSmith Aces Marketing Follow up

TechSmith, the creators of 2 great tools – SnagIt & Camtasia Studios – for capturing and recording screen activity, is very smart when creating positive buzz for their products. I’d downloaded the trial version of the SnagIt screen capture tool, … Continue reading

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How to (Not) Get Rich!

Tara Kachaturoff, posting at AndyWibbels.com reminded me that one man’s stupid business idea is another’s gateway to that two story colonial on Easy Street in her post on Creative Business Ideas. In it she references a NicheGeek.com blog post on … Continue reading

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Keep Your Eye on the Prize on your Web Site’s Landing Pages

Dr. Ralph Wilson, internet marketing guru extraordinaire, in the January 22nd edition of Web Marketing Today reminds us that the more tightly we focus our landing page on the task at hand (sell something, get a lead, sign up a … Continue reading

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Sizing Up the Blogosphere or “How Big is It?

I originally reported the following data on the growth of the blogosphere as part of a post I was writing about a year and 1/2 ago. As sometimes happens, it got stuck in draft world and I never completed it. … Continue reading

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