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Index of Articles
- Blogging (35)
- Blog Directories (4)
- Blogging Tools (9)
- Wordpress (1)
- Browsers (2)
- Building Traffic (26)
- Business Development (1)
- Calls To Action (32)
- Consumer Confidence (10)
- Conversion (23)
- Customer Acquisition (3)
- Customer Retention (14)
- Customer Service (8)
- Developing Content (19)
- Direct Mail (3)
- Ecommerce (10)
- Effective Online Copy (4)
- Effective Web Design (19)
- Email Marketing (37)
- Email List Building (4)
- Email Metrics (6)
- Ezines (12)
- Humor (?) (23)
- Oops (11)
- Internet (25)
- Marketing (88)
- Navigation (2)
- News (1)
- Podcasting (8)
- Podcasts (4)
- PR (3)
- Sales (7)
- Search Engine Marketing (18)
- Local Search (3)
- Paid Search (4)
- Search Engine Optimization (27)
- Google (12)
- Social Media (15)
- LinkedIn (1)
- Social Networks (1)
- Spam and Phish (3)
- Technology & Gadgets (12)
- Testing (6)
- Tutorials (5)
- Uncategorized (70)
- Viral Marketing (9)
- Web Metrics (4)
- Web Usability (16)
- Web2.0 (4)
- Blogging (35)
Category Archives: Calls To Action
What Jay Jennings Can Teach You About Email Marketing
Jay Jennings is an internet marketing guy who sells a lot of products to folks who do internet marketing. I like him because he’s an ‘alt’ kind of a guy who doesn’t quite look what you’d expect an internet (or … Continue reading
Posted in Calls To Action, Email Marketing, Marketing, Testing
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Getting Your E-mail Audience to Click-through to Your Landing Page
According to research cited by the folks at MailDogManager.com “…the words “Click to continue” generated 50% more click-throughs than either “Continue to article” or “Read more.”“ Of course that may mean that only 2 people clicked on “Read more” while … Continue reading
Posted in Calls To Action, Conversion, Email Marketing, Testing
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Podcast at Your Peril
You know the old entertainment saying/joke? The one that describes a person has “having a great voice but a face for radio.” The implication is while their voice is show biz quality their looks leave something to be desired. Well, … Continue reading
Posted in Calls To Action, Conversion, Ecommerce, Marketing, Oops, Sales
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Email Marketing: First Impressions are Everything
Does your email have great graphics, great content and great offers but nobody’s opening it? Maybe it’s because you’re making a lousy first impression. Here’s some statistics (if I could have done the math, I’d have been a statistician): 49% … Continue reading
Close the Loop, Link Your Offline Marketing Efforts with Online Fulfillment
Summer time and I love to barbecue but I gotta tell you, it doesn’t necessarily come natural to me. I’m always freaked that I’ll over or under cook whatever it is that I’ve got on the grill and I’m always … Continue reading
Posted in Calls To Action, Marketing
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Don’t Get Greedy When Requesting Information on Your Website
My friend, Mark Sanborn, related an experience where he lied when asked for certain information in order to register on a website. His point is that while, “…smart marketers want to capture information … making it hard for customers and … Continue reading
Posted in Calls To Action, Consumer Confidence, Conversion
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The Internet is a “…Want it Now” Medium
Gimmee, mine, wantit; the favorite words of my 2 and 3 year old children (back when I had 2 & 3 year old children). Well guess what, the web is populated with the emotional equivalent of 3 year olds. We … Continue reading
Are You Making It Easy to Ignore Your Email Messages?
This is how the email announcing Marcus Buckingham’s upcoming LA workshops appeared in my Thunderbird email client with “Message View” turned on. Actually, this is how his email announcement didn’t appear… This is what his message looks like with images enabled. A little … Continue reading
Posted in Calls To Action, Conversion, Email Marketing
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Effective Marketing Requires Repetion. Effective Marketing Requires Repetition…
A statistic I came across recently stated that we’re exposed to 3,700 distinct messages a day. How do you break through that clutter with your message? By repeating it. We may think it rude to continuely bombard our prospects and … Continue reading
Posted in Calls To Action, Direct Mail, Email Marketing, Ezines, Marketing
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Generate More Referrals; Tell Your Customers What You Do!
Seems funny, right? Of course your customers know what you do! After all, they’ve hired you to do it! Yeah but do they know everything that you do? Probably not. I was reminded of this when I came across a … Continue reading
Posted in Calls To Action, Conversion, Marketing
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