Category Archives: Consumer Confidence

Are Your Customers Happy? Ask One Question to Find the Answer…

Posted on July 29, 2007 by Tom Gray

What’s the question? Would you recommend this product (or service) to a friend (or colleague)? I came across this gem in a pile of articles (Business 2.0, September 2005, The Only Question That Matters) that have been gathering dust waiting … Continue reading →

Posted in Consumer Confidence, Customer Retention, Marketing | View Comments

Track What People are Saying About You, Your Company, Your Products

Posted on July 12, 2007 by Tom Gray

Don’t be caught off guard by negative reports about you, your company or the products and services you offer. Likewise, don’t fail to take advantage of the positive buzz that the online community generates on your behalf. Failure to track … Continue reading →

Posted in Consumer Confidence, Customer Retention, Customer Service | View Comments

Optimizing for Your Customer Not Google

Posted on July 3, 2007 by Tom Gray

A friend of my recently blogged about using News Alerts to feed your customers content they can use and establish your expertise while you’re at it. A nice little one, two punch I’d say. The biggest diamond I found in … Continue reading →

Posted in Building Traffic, Consumer Confidence, Conversion, Developing Content, Marketing, Search Engine Optimization | View Comments

How NOT to Use Testimonials in Your Marketing Campaign

Posted on June 15, 2007 by Tom Gray

I was recently emailed an offer to sign up for an expensive ($1,000; 3 month time investment) info product creation program – I won’t mention the name because I have it on good authority that it’s actually a pretty good … Continue reading →

Posted in Consumer Confidence, Conversion, Developing Content, Marketing | View Comments

Deepen the Connection between You and Your Customer

Posted on June 3, 2007 by Tom Gray

This is a long post so I’ll cut to the chase by offering you the marketing action points upfront that are derived from the story that follows… Think outside the box by offering variations on your products and services that … Continue reading →

Posted in Consumer Confidence, Customer Retention, Effective Web Design, Marketing, Web Usability | View Comments

You Don’t Bring Me Flowers … (But it’s 1-800-Flowers Fault!)

Posted on May 7, 2007 by Tom Gray

1-800-Flowers.com uses email as aggressively as anyone out there when it comes to email marketing. From time to time I use their service to send flowers to friends and family. Of course, once I identified myself as a customer, their … Continue reading →

Posted in Consumer Confidence, Customer Retention, Email Marketing, Oops | View Comments

Don’t Get Greedy When Requesting Information on Your Website

Posted on May 2, 2007 by Tom Gray

My friend, Mark Sanborn, related an experience where he lied when asked for certain information in order to register on a website. His point is that while, “…smart marketers want to capture information … making it hard for customers and … Continue reading →

Posted in Calls To Action, Consumer Confidence, Conversion | View Comments

The Internet is a “…Want it Now” Medium

Posted on April 23, 2007 by Tom Gray

Gimmee, mine, wantit; the favorite words of my 2 and 3 year old children (back when I had 2 & 3 year old children). Well guess what, the web is populated with the emotional equivalent of 3 year olds. We … Continue reading →

Posted in Calls To Action, Consumer Confidence, Effective Online Copy, Effective Web Design, Email Marketing, Web Usability | View Comments

Build Consumer Confidence & Comfort – Give Them Alternatives

Posted on March 29, 2007 by Tom Gray

Here’s a snippet of info gleaned from OMMA Magazine … Only 35% of the U.S. population as a whole feel somewhat to very comfortable using credit cards on the internet. What do you do if you’re selling goods on the … Continue reading →

Posted in Consumer Confidence, Conversion, Ecommerce, Sales | View Comments

Category Archives: Consumer Confidence

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