Category Archives: Conversion

Need a Website Redesign? What You Can Learn from a Model Home.

Posted on January 15, 2009 by Tom Gray

It’s not a big stretch to go From… This house is really you. A model home is designed to target a specific buyer. Someone who will say, “I can imagine living here.” To… This website is really me. They understand … Continue reading →

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TechSmith Aces Marketing Follow up

Posted on June 6, 2008 by Tom Gray

TechSmith, the creators of 2 great tools – SnagIt & Camtasia Studios – for capturing and recording screen activity, is very smart when creating positive buzz for their products. I’d downloaded the trial version of the SnagIt screen capture tool, … Continue reading →

Posted in Calls To Action, Conversion, Marketing, Viral Marketing | View Comments

Keep Your Eye on the Prize on your Web Site’s Landing Pages

Posted on January 22, 2008 by Tom Gray

Dr. Ralph Wilson, internet marketing guru extraordinaire, in the January 22nd edition of Web Marketing Today reminds us that the more tightly we focus our landing page on the task at hand (sell something, get a lead, sign up a … Continue reading →

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Getting Your E-mail Audience to Click-through to Your Landing Page

Posted on October 18, 2007 by Tom Gray

According to research cited by the folks at MailDogManager.com “…the words “Click to continue” generated 50% more click-throughs than either “Continue to article” or “Read more.”“ Of course that may mean that only 2 people clicked on “Read more” while … Continue reading →

Posted in Calls To Action, Conversion, Email Marketing, Testing | View Comments

Optimizing for Your Customer Not Google

Posted on July 3, 2007 by Tom Gray

A friend of my recently blogged about using News Alerts to feed your customers content they can use and establish your expertise while you’re at it. A nice little one, two punch I’d say. The biggest diamond I found in … Continue reading →

Posted in Building Traffic, Consumer Confidence, Conversion, Developing Content, Marketing, Search Engine Optimization | View Comments

Podcast at Your Peril

Posted on June 28, 2007 by Tom Gray

You know the old entertainment saying/joke? The one that describes a person has “having a great voice but a face for radio.” The implication is while their voice is show biz quality their looks leave something to be desired. Well, … Continue reading →

Posted in Calls To Action, Conversion, Ecommerce, Marketing, Oops, Sales | View Comments

How NOT to Use Testimonials in Your Marketing Campaign

Posted on June 15, 2007 by Tom Gray

I was recently emailed an offer to sign up for an expensive ($1,000; 3 month time investment) info product creation program – I won’t mention the name because I have it on good authority that it’s actually a pretty good … Continue reading →

Posted in Consumer Confidence, Conversion, Developing Content, Marketing | View Comments

Don’t Get Greedy When Requesting Information on Your Website

Posted on May 2, 2007 by Tom Gray

My friend, Mark Sanborn, related an experience where he lied when asked for certain information in order to register on a website. His point is that while, “…smart marketers want to capture information … making it hard for customers and … Continue reading →

Posted in Calls To Action, Consumer Confidence, Conversion | View Comments

Build Consumer Confidence & Comfort – Give Them Alternatives

Posted on March 29, 2007 by Tom Gray

Here’s a snippet of info gleaned from OMMA Magazine … Only 35% of the U.S. population as a whole feel somewhat to very comfortable using credit cards on the internet. What do you do if you’re selling goods on the … Continue reading →

Posted in Consumer Confidence, Conversion, Ecommerce, Sales | View Comments

Use Image Alt Tags When Sending Emails

Posted on March 15, 2007 by Tom Gray

My previous post showed an example of what an email message looks like when viewed with images disabled. Here’s an ezine that I work on showing a before and after. In the first picture you’ll note that the image is … Continue reading →

Posted in Browsers, Conversion, Effective Web Design, Email Marketing, Ezines, Web Usability | View Comments