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Index of Articles
- Blogging (38)
- Blog Directories (4)
- Blogging Tools (9)
- Wordpress (1)
- Browsers (2)
- Building Traffic (27)
- Business Development (1)
- Calls To Action (33)
- Consumer Confidence (10)
- Conversion (23)
- Customer Acquisition (3)
- Customer Retention (13)
- Customer Service (8)
- Developing Content (20)
- Direct Mail (3)
- Ecommerce (10)
- Effective Online Copy (5)
- Effective Web Design (19)
- Email Marketing (37)
- Email List Building (4)
- Email Metrics (6)
- Ezines (12)
- Humor (?) (23)
- Oops (11)
- Internet (25)
- Marketing (90)
- Navigation (2)
- News (1)
- Podcasting (9)
- Podcasts (5)
- PR (3)
- Sales (7)
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- Social Media (60)
- LinkedIn (1)
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- Twitter (45)
- Spam and Phish (3)
- Technology & Gadgets (12)
- Testing (6)
- Tutorials (7)
- Uncategorized (70)
- Viral Marketing (10)
- Web Metrics (4)
- Web Usability (16)
- Web2.0 (7)
- Blogging (38)
What I'm Tweeting
- Shopping with our member discount at REI. (@ REI w/ 8 others) [pic]: http://4sq.com/eLmGOI 2011-04-10
- Kyle is taking good care of amy with her bike repairs (@ Salvagetti Bicycle Workshop) [pic]: http://4sq.com/f7ZLlj 2011-04-10
- Enjoyed volunteering at the 9healthfair. (@ Holy Cross Lutheran Church) http://4sq.com/ejuVTv 2011-04-09
- More updates...
Category Archives: Conversion
Use Image Alt Tags When Sending Emails
My previous post showed an example of what an email message looks like when viewed with images disabled. Here’s an ezine that I work on showing a before and after. In the first picture you’ll note that the image is … Continue reading
Posted in Browsers, Conversion, Effective Web Design, Email Marketing, Ezines, Web Usability
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Are You Making It Easy to Ignore Your Email Messages?
This is how the email announcing Marcus Buckingham’s upcoming LA workshops appeared in my Thunderbird email client with “Message View” turned on. Actually, this is how his email announcement didn’t appear… This is what his message looks like with images enabled. A little … Continue reading
Posted in Calls To Action, Conversion, Email Marketing
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Improve Your Web Site ROI By Improving Your Shopper’s Checkout Experience
Two tidbits gleaned from different sources. I don’t have either at hand right now but, trust me, I’m in the ballpark on these numbers… Shopping Cart Abandonment Rates are in the 70-75% range. That means that of 100 customers who … Continue reading
Posted in Conversion, Ecommerce, Web Usability
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Think Email for the Best Return on Your Marketing Dollar Invested
The October 2006 Power of Direct report from the Direct Marketing Association (via EmailLabs) once again established the supremacy of permission-based email. Projected ROI per channel, 2006: Email ROI per $1US spent: $51.45 Print catalogs: $7.20 Non-email Internet marketing: $21.08 Total … Continue reading
Posted in Conversion, Direct Mail, Email Marketing, Marketing, Testing
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Direct Mail Drives Web Traffic
According to a study conducted by the Winterberry Group and reported by eMarketer.com “researchers found that 21% of respondents visited a corresponding Web site within 30 days of receiving direct mail, up from 14% in 2003.” eMarketer.com also cited research … Continue reading
Posted in Building Traffic, Conversion, Direct Mail, Email Marketing, Marketing
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Overwhelmed by Decisions? Give Your Product or Service an Edge.
I went grocery shopping this weekend. What a nightmare of too many choices and not enough information. The toothpaste aisle almost killed me. It used to be easy. Crest, Colgate, Pepsodent … Selection was simple. You went with Crest because … Continue reading
Posted in Conversion, Marketing
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Generate More Referrals; Tell Your Customers What You Do!
Seems funny, right? Of course your customers know what you do! After all, they’ve hired you to do it! Yeah but do they know everything that you do? Probably not. I was reminded of this when I came across a … Continue reading
Posted in Calls To Action, Conversion, Marketing
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Do You Count Unique Visits or Visits When Assessing Your Site’s Effectiveness?
I, along with countless others, was taught early on to ignore visits and focus on unique visitors as a leading indicator of your websites reach, i.e., the number of actual visitors your site attracts. Or, as many of us think … Continue reading
Posted in Calls To Action, Conversion, Web Metrics
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Google Checkout Designed to Attract Advertisers
Google Checkout, described by some as a Paypal killing service, is up and running. By registering your credit card details with Google you can easily purchase items at participating merchants (and avoid that merchant’s checkout process almost entirely) by clicking … Continue reading
Posted in Conversion, Ecommerce, Google, Search Engine Marketing
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Is Your On-line Store Front Inviting?
Does it attract visitors? Do you give a clear idea of what your site is all about and what solutions you offer to the browsers you attract? A few months ago I wrote a post titled, “Your Home Page is … Continue reading
Posted in Calls To Action, Conversion, Marketing
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