Category Archives: Conversion

Are You Making It Easy to Ignore Your Email Messages?

Posted on March 13, 2007 by Tom Gray

This is how the email announcing Marcus Buckingham’s upcoming LA workshops appeared in my Thunderbird email client with “Message View” turned on. Actually, this is how his email announcement didn’t appear…   This is what his message looks like with images enabled. A little … Continue reading →

Posted in Calls To Action, Conversion, Email Marketing | View Comments

Improve Your Web Site ROI By Improving Your Shopper’s Checkout Experience

Posted on March 9, 2007 by Tom Gray

Two tidbits gleaned from different sources. I don’t have either at hand right now but, trust me, I’m in the ballpark on these numbers… Shopping Cart Abandonment Rates are in the 70-75% range. That means that of 100 customers who … Continue reading →

Posted in Conversion, Ecommerce, Web Usability | View Comments

Think Email for the Best Return on Your Marketing Dollar Invested

Posted on January 19, 2007 by Tom Gray

The October 2006 Power of Direct report from the Direct Marketing Association (via EmailLabs) once again established the supremacy of permission-based email. Projected ROI per channel, 2006: Email ROI per $1US spent: $51.45 Print catalogs: $7.20 Non-email Internet marketing: $21.08 Total … Continue reading →

Posted in Conversion, Direct Mail, Email Marketing, Marketing, Testing | View Comments

Direct Mail Drives Web Traffic

Posted on November 14, 2006 by Tom Gray

According to a study conducted by the Winterberry Group and reported by eMarketer.com “researchers found that 21% of respondents visited a corresponding Web site within 30 days of receiving direct mail, up from 14% in 2003.” eMarketer.com also cited research … Continue reading →

Posted in Building Traffic, Conversion, Direct Mail, Email Marketing, Marketing | View Comments

Overwhelmed by Decisions? Give Your Product or Service an Edge.

Posted on November 13, 2006 by Tom Gray

I went grocery shopping this weekend. What a nightmare of too many choices and not enough information. The toothpaste aisle almost killed me. It used to be easy. Crest, Colgate, Pepsodent … Selection was simple. You went with Crest because … Continue reading →

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Generate More Referrals; Tell Your Customers What You Do!

Posted on November 4, 2006 by Tom Gray

Seems funny, right? Of course your customers know what you do! After all, they’ve hired you to do it! Yeah but do they know everything that you do? Probably not. I was reminded of this when I came across a … Continue reading →

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Do You Count Unique Visits or Visits When Assessing Your Site’s Effectiveness?

Posted on August 16, 2006 by Tom Gray

I, along with countless others, was taught early on to ignore visits and focus on unique visitors as a leading indicator of your websites reach, i.e., the number of actual visitors your site attracts. Or, as many of us think … Continue reading →

Posted in Calls To Action, Conversion, Web Metrics | View Comments

Google Checkout Designed to Attract Advertisers

Posted on June 30, 2006 by Tom Gray

Google Checkout, described by some as a Paypal killing service, is up and running. By registering your credit card details with Google you can easily purchase items at participating merchants (and avoid that merchant’s checkout process almost entirely) by clicking … Continue reading →

Posted in Conversion, Ecommerce, Google, Search Engine Marketing | View Comments

Is Your On-line Store Front Inviting?

Posted on May 31, 2006 by Tom Gray

Does it attract visitors? Do you give a clear idea of what your site is all about and what solutions you offer to the browsers you attract? A few months ago I wrote a post titled, “Your Home Page is … Continue reading →

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Don’t Use More Than 49 Characters When Composing Email Subject Lines

Posted on May 16, 2006 by Tom Gray

Email Labs reports some interesting research on email subject lines. Subject lines of 49 or fewer characters garnered a 75% higher click-through rate while achieving a 12.5% higher open rate than email messages with 50 characters or more in their … Continue reading →

Posted in Calls To Action, Conversion, Email Marketing, Email Metrics, Ezines | View Comments