Category Archives: Conversion

Don’t Use More Than 49 Characters When Composing Email Subject Lines

Posted on May 16, 2006 by Tom Gray

Email Labs reports some interesting research on email subject lines. Subject lines of 49 or fewer characters garnered a 75% higher click-through rate while achieving a 12.5% higher open rate than email messages with 50 characters or more in their … Continue reading →

Posted in Calls To Action, Conversion, Email Marketing, Email Metrics, Ezines | Leave a comment

Do You Sell Stuff Online; Are You Secure? Do Your Customers Know?

Posted on May 11, 2006 by Tom Gray

If you are using security (you know with SSL certificates behind https:// pages with Verisign logos, etc.) but your customers don’t know about it you may be losing sales. According to a MarketingSherpa case study (note: this article is publicly … Continue reading →

Posted in Calls To Action, Conversion, Effective Web Design, Testing | Leave a comment

Your Home Page is Your Storefront; Invite Visitors In

Posted on November 22, 2005 by Tom Gray

Read the excerpt from the article below and frame its approach to doorways within the context of your own web doorway. Your home page is an 8 second invitation that will either persuade a visitor that you have the answers … Continue reading →

Posted in Calls To Action, Conversion, Effective Web Design, Marketing, Web Usability | 1 Comment