Category Archives: Developing Content

Social Media Industry Marketing Report Now Available

Posted on March 24, 2009 by Tom Gray

Michael Stelzner surveyed 880 marketers to create his Social Media Marketing Industry Report. He started out asking what is the most important question you want answered about Social Media Marketing. The #1 Question social media marketers asked was, “What are … Continue reading →

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How Not to Get & Keep Followers on Twitter

Posted on March 9, 2009 by Tom Gray

There are lots of Twitter users out there who think they’ve hit the get-rich-quick pipeline to instant riches when they find Twitter. A lot of these are people who tweet like this guy… finishing up his new ‘coaching series’ which he’ll be selling to you … Continue reading →

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What Twitter and Marsha Egan Can Teach Us About Effective Email Communications

Posted on January 16, 2009 by Tom Gray

Twitter gives me 140 characters to make my point and capture an audience. Marsha Egan’s new book, Inbox Detox, provides several examples of (my description) email diaherrhea where correspondent’s go on for paragraphs and pages when a few succinct sentences … Continue reading →

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Keywords are Critical Must Haves When Writing Copy

Posted on October 13, 2008 by Tom Gray

Marketing Sherpa makes a great point when they tell us to hand our copywriters a list of relevant keywords along with the other product and service information we give them prior to writing copy for our web pages. Here’s a … Continue reading →

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The Power of Images

Posted on June 24, 2008 by Tom Gray

Don’t you find that it’s easy to recall the seminal images of your life… Giggling at the altar during your wedding ceremony The birth of your first child The Daisy Ad from the 1964 Presidential Campaign You know the Daisy … Continue reading →

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Blogging is Not Barking

Posted on January 6, 2008 by Tom Gray

Technorati is currently tracking almost 113 million blogs. They report that 18 blog updates are posted every second. With all this ‘yapping’, how do you get attention for your message? Like any other product, yours just happens to be information, you … Continue reading →

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Optimizing for Your Customer Not Google

Posted on July 3, 2007 by Tom Gray

A friend of my recently blogged about using News Alerts to feed your customers content they can use and establish your expertise while you’re at it. A nice little one, two punch I’d say. The biggest diamond I found in … Continue reading →

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How NOT to Use Testimonials in Your Marketing Campaign

Posted on June 15, 2007 by Tom Gray

I was recently emailed an offer to sign up for an expensive ($1,000; 3 month time investment) info product creation program – I won’t mention the name because I have it on good authority that it’s actually a pretty good … Continue reading →

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Email Marketing: First Impressions are Everything

Posted on June 15, 2007 by Tom Gray

Does your email have great graphics, great content and great offers but nobody’s opening it? Maybe it’s because you’re making a lousy first impression. Here’s some statistics (if I could have done the math, I’d have been a statistician): 49% … Continue reading →

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Content on Your Website is King – Even the Spiders Say So…

Posted on May 25, 2007 by Tom Gray

Even spiders know that a great looking web site without content is like a spider web without flies. *from Laugh Parade by Bunny Hoest and John Reiner

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