Category Archives: Direct Mail

Think Email for the Best Return on Your Marketing Dollar Invested

Posted on January 19, 2007 by Tom Gray

The October 2006 Power of Direct report from the Direct Marketing Association (via EmailLabs) once again established the supremacy of permission-based email. Projected ROI per channel, 2006: Email ROI per $1US spent: $51.45 Print catalogs: $7.20 Non-email Internet marketing: $21.08 Total … Continue reading →

Posted in Conversion, Direct Mail, Email Marketing, Marketing, Testing | Leave a comment

Effective Marketing Requires Repetion. Effective Marketing Requires Repetition…

Posted on December 12, 2006 by Tom Gray

A statistic I came across recently stated that we’re exposed to 3,700 distinct messages a day. How do you break through that clutter with your message? By repeating it. We may think it rude to continuely bombard our prospects and … Continue reading →

Posted in Calls To Action, Direct Mail, Email Marketing, Ezines, Marketing | Leave a comment

Direct Mail Drives Web Traffic

Posted on November 14, 2006 by Tom Gray

According to a study conducted by the Winterberry Group and reported by eMarketer.com “researchers found that 21% of respondents visited a corresponding Web site within 30 days of receiving direct mail, up from 14% in 2003.” eMarketer.com also cited research … Continue reading →

Posted in Building Traffic, Conversion, Direct Mail, Email Marketing, Marketing | Leave a comment